We’ve reported on several new Twitter features in recent months that resemble features found on the all-conquering TikTok. Instagram has even been up to it too, changing the feed to be more like TikTok before quickly u-turning and going back to the classic Instagram feed everybody loved. Now, however, it looks like Twitter is beefing up its video features with one new feature looking like it has been grabbed right off of TikTok. Here is what you need to know.
Twitter has announced a new immersive media view feature for watching videos on the app as well as its plan to show more videos in the Explore tab. According to the Twitter team, the plan is o make Twitter the best place for video.
It is the immersive media viewing feature that looks like it has been borrowed from TikTok. The feature allows users to view videos in a full-screen mode and then also allows them to flick through different videos on the feed easily and efficiently. You launch it by tapping any video on the app and then from there you can simply scroll through videos that have been uploaded rather than tweets.
The other feature is the addition of a new video carousel to the Explore tab. Twitter describes the feature like this:
“With our new video carousel, you can now easily find more videos you like alongside Tweets and Trends that might interest you. Just open the Explore tab to discover some of the most popular videos being shared on Twitter.”
Both features are in the process of rolling out in English to Twitter users in select countries on iOS while the carousel feature is rolling out on both iOS and Android. Efforts will continue to refine the features before they are rolled out to other regions.
In other recent Twitter news, the company’s data handling practices have recently come under pressure from a former employee.
